Loyal customers of top Nigerian financial institution, Fidelity Bank PLC, have received N1.7 billion ($538,4342.0000) in the past 15 months since its customer loyalty promotional campaign started.
More customers are expected to win N105 million ($332,562.3000) and over 200 consolation prizes such as fridges and generators in the next nine months of the campaign including the “Get Alert in Millions Promo”.
This is coming as the bank has advised financial institutions in Nigeria to explore fresh ways to utilise the increasing wealth of customer data available to them to drive sustainable growth and improved efficiency particularly in the retail space.
Speaking in Lagos, Managing Director/CEO of Fidelity Bank PLC, Nnamdi Okonkwo, said the promo focuses on improving the standard of living of existing and new customers.
The promo, he said, would be focused on improving the standard of living of customers, as the winners’ pockets are enriched with more cash. The total cash wins expected to be given out at the 9 months duration of the promo is N105 million and over 200 consolation prizes such as fridges and generators.
“All these prizes will be given out at monthly and quarterly draws. In addition to the Get Alert In Millions Promo, we are currently running a loyalty scheme on two (2) of our savings products-FPSS and SWEETA.
“Today, we shall be presenting loyalty cash rewards to 10 beneficiaries, – five(5) FPSS account holders with N500, 000 Xtra income each and five(5) SWEETA account holders with N150,000 school fees support each while other 288 recipients will be availed with their reward in the same range across our regional banks nationwide.
It’s worthy to note that these loyalty reward recipients are selected quarterly and over N1.7 billion has been paid in the last 15 months when the scheme commenced.
“Apart from the above product offerings, we also have other investments, credit and electronic banking channels tailored to meet your banking needs. These services are available at our Stand and at any of our branch locations nationwide”, Okonkwo said at the bank’s special day at the ongoing 2016 Lagos International Trade Fair organised by the Lagos Chamber of Commerce and Industry.
Fidelity Bank boss also thanked the bank’s valued customers for their support.
“I will not end this address without thanking our valued customers. Without you, we would not have achieved the height we are celebrating today. You have been extremely supportive and loyal all these years”, he said.
Meanwhile, the Chief Information & Operations Officer (COIO), Fidelity Bank Plc, Gbolahan Joshua, has advised financial institutions in Nigeria to explore fresh ways to utilise the increasing wealth of customer data available to them to drive sustainable growth and improved efficiency particularly in the retail space. Joshua made this call at the 2016 Nigeria Retail Banking Workshop organised by CIUCI Consulting and held at the Clear Essence California Spa & Wellness Resort in Lagos on Thursday. He called for the development and implementation of policies that will provide Banks with the required flexibility to utilise available customer information as well as sophisticated digital channels and systems to drive new levels of customer engagement.
Alluding to the importance of the retail segment as next frontier of growth for Banks, the Fidelity COIO noted that lending which happens to be one of the most intricate services rendered by Bank is critical to socio-economic development. Commenting on the requirements to be considered by a bank before providing credit, Joshua pointed out that Nigerian Banks consider the interest rate and guaranteed sources of revenue before lending to individuals.
Chukwuka Monye who is the Director General of Delta Economic Summit Group and Managing Partner at Ciuci Consulting expressed his gratitude to all the representatives of the banks that were present at the workshop. He also promised to organise more workshops to improve the operational standards of banks in Nigeria in relation with their prospective customers